NKY Bearcat
Well-known member
- Joined
- Aug 12, 2016
- Messages
- 180
I've seen a lot of references to streaming services becoming a major player in this whole thing. As someone in the business, I can tell you that while certain services have begun positioning themselves for this type of move, the benefits to conferences and member institutions are currently minimal. There will be an initial overpay to enter the market, but for the immediate future those services don't have nearly the saturation of the major providers, plus those providers rely on sports to maintain their increasingly tenuous grip on the market...and both professional and collegiate entities rely on that cash heavily. I'm not saying the Amazons and Netflixes of the world aren't going to get involved on some level...it's just a little premature to believe they're suddenly going to outbid ESPN, FOX and the regional sports networks and steal the business away overnight. Chances are better that they partner with one of the current players or negotiate some lower Tier rights, and then see where it goes. Interesting times to say the least.
I think it is premature to think Netflix would out bid ESPN or Fox for a major conference. However ESPN/FOX have priorities is premium content, while Streaming companies would value quantity more than the traditional networks. So for the right conference and catalogue of content, I believe the Streaming companies would outbid. A conference that has a huge catalogue, time slots across the entire US, and schools located in major cities makes a lot of sense for the streaming providers. Military schools also fit well into the desired catalogue.
With the hypothetical conference, a streaming provider would add all day Football Saturday, with time slots stretching from East Coast early games to the late West Coast game starting at 10pm EST. They would also use the large amount of game to maximize weeknight time slots. During basketball season there would be the potential of 2 staggered games a week night and weekend basketball. Baseball, Soccer, and Olympic sports would actually gain more national coverage than currently provided by other conferences. It is great in theory, a conference just needs to build the model for Netflix/Amazon.