Brannen played college basketball. He was a pretty decent player at Marshall, in its HOF actually. Get your facts straight before shooting off your jibberish.
He's referring to Brannen's personality. The fact that he played college basketball is irrelevant.
Brannen does have seem to have a more bland personality than Cronin or Huggins had. Brannen is not fiery on the sidelines and pretty "coach speak" in interviews. That's not necessarily a bad thing though.
I thought at the time that Brannen was the best hire we could make and still think so.
The issue is that Brannen seems not to be doing well at personality management. He lost half of last years team to transfers and is having issues with Jarron. Brannen's philsophy seems to be "treat everyone equally" that sounds great in theory and works when your best recruits are 200+ ranked guys. But when you are getting high rated guys who are used to special treatment, it may not win many of the over.
On the court we talk about adjusting the system to the player - emphasizing players strengths and hiding their weaknesses, finding ways to fit square pegs into round holes. Off the court it is the same with personalities, you have to find a way to make it work for different personalities. If you are set in a certain system and unwilling to adjust, it limits the recruiting pool.
Of course as he gets his own recruits it becomes less of an issue. Every coach likes to get "his guys" who are a fit in both style and personality. The problem is Brannen probably has at most 3 years to make the NCAA tournament, so he's going to have to do it with Cronin recruits.
Jarron could leave today and go play international ball and it would barely (if at all) effect his draft stock. Brannen probably isn't making the NCAA tournament this year without Jarron and likely isn't making it next year with a very young team. His seat is going to be hot (if not on fire) year 3 if he hasn't been to an NCAA tournament. Not to mention, that failing to work with Jarron would be a bad look for recruiting.
Brannen needs Jarron more than Jarron needs Brannen, and that means Brannen may need to make some compromises to get Jarron on board.