http://espn.go.com/college-football...ntenders-hopefuls-wild-card-teams-join-big-12
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BYU: With the strongest football program of any "available" non-Power 5 program, the Cougars have been at the top of the list from the very beginning. Along with Houston, BYU topped an ESPN poll of the league's football coaches, presumably for that very reason. BYU has defeated Big 12 flagships Texas and Oklahoma in the past seven years, and dating back to 1980, only Nebraska, Florida State, Ohio State, Miami, Florida and the Sooners have won more games than BYU. Through the Mormon Church, the Cougars have a national following, with an average home attendance (58,000) that would've ranked fourth in the Big 12 last year. Though the campus is roughly 2,000 miles away from Big 12 member West Virginia, BYU would give the conference a presence in the Mountain Time Zone, creating interesting TV opportunities for the league, while, perhaps, bolstering the Big 12's revenue distribution potential down the line. BYU not playing on Sundays would create issues in Olympic sports scheduling, notably baseball, softball and women's soccer; that obstacle and the school's proximity to the rest of the league is why a football-only option could be on the table for the Cougars. That, however, is not preferable for the Big 12.
Cincinnati: For the reason BYU's geography's might work against it, Cincinnati's location is one of the school's biggest assets in Big 12 expansion. Whether the Big 12 chose to expand by two or four, Cincinnati could be logically paired with virtually any expansion candidate. West Virginia's leadership has been a proponent of Big 12 expansion, provided that through expansion the Mountaineers wind up with a travel partner, like Cincinnati, that makes sense. School president Santa Ono has been working furiously behind the scenes to get the school into the Big 12, though he'll be leaving for the University of British Columbia in August. Cincinnati recently renovated Nippert Stadium, plays in a top-40 TV market and has big businesses, notably Cincinnati-based Kroger and Macy's, behind its candidacy.