40,000 is the max as I understand it so to average that we would have to sell out entire schedule. I don't see that happening this year. I think they'll get close to a sellout for the opener but with as many seats still available at this point it will be tough to sell out. I think UC will do enough promotions and deals and giveaways to get that opener as close to a sellout as they can. Maybe they do end up selling out, but I don't think we'll sell out the season. Season ticket sales have dropped and I don't see each game individually being marketed well enough to get sellouts. I'd venture to guess we average around 35,000 this year assuming we win and don't stumble into a couple early losses. In future years I could see us selling out an entire season as long as we win at a high level and are ranked and have the buzz around the program that we could get into a premier bowl.
We have actually sold the most season tickets since before the 2010 season, so I'm not sure where you get that from. But it will be very close to the deadline to sell the game out.