Football expansion is a mistake. Our market will not sustain a major college football program, in addition to pro football, pro baseball, two major college basketball programs, minor league hockey, Kings Island, a top-ten zoo, aquarium, and symphony orchestra, and a Tony-award winning regional theater. Not to mention, for the truly die-hard college football enthusiasts, the third-largest program (by revenue) is only a 90-minute drive upstate on Saturday morning.
1. Grab Memphis and join the Big East in all sports, except football. If you add Memphis and us to the Big East, that's an elite basketball conference. We get East Coast media exposure for recruiting and natural rivalries with Xavier and Butler. Logistically, it makes sense for non-revenue producing sports.
2. For football, join the MAC. A lot of MAC graduates reside in Greater Cincinnati. If we dominate the MAC, we may get national exposure (a la Boise State). If not, so what. We are not going to compete for national championships in the AAC, so we might as well play teams with a regional flavor.
3. If possible, reapportion some funds raised for Nippert to basketball. Renovate US Bank and move home games downtown, so people can go after work. (Students can take the streetcar.)