Jason-
I thought Tranghese wanted to expand media presence, which is why Depaul and Marquette (non-football) joined the same year. At the time, the greatest influence on our media value was basketball. The idea being, create the greatest basketball conference ever assembled and use this strength as leverage to build the weaker football brands. A very bold strategy that worked.
The Huggins fiasco and Kelly hiring created a perfect storm. Football fans got all giddy about making the BCS, while Mick struggled to rebuild basketball, coaching against Boeheim, Calhoun, and Pitino. Naturally, the administration shifted it's focus.
Of course, football was really benefitting from playing in a BCS conference, watered-down from previous defections. Kelly knew what was coming in that Florida game.
I am all for football. But, right now, we should be in the Big East. My guess is Gregory Williams could see the end-result, which is why he was so proactive in maintaining the relationships with the Catholic schools. Again, I am not privy to any inside information, just a hypothesis based on public reporting.
Whit and Santa did as good a job as anyone, given their being thrust into a delicate situation, with a very demanding board of directors. I wish Whit all the best. He is very impressive.
I look at the profitability and valuation of Louisville basketball (ranked #1), and say, I remember not too long ago when UC dominated Louisville. We out-recruited Louisville. Our brand was stronger (Nike jumpman). We sold out the Shoe, consistently. We dominated the in-town sports media discussion December-through-March.
Then I look at the top-15 college football programs and notice, right away, these are all college towns. No pro competition. And, I think to myself, how are we ever going to catch these programs?
We are not in Steve Jobs' garage. It's college athletics in a conservative, midwest city. History is important in making large, capital allocation decisions. History would reveal that basketball can be a very lucrative niche for us, if we focus our attention and resources.
Sorry for the lengthy post. I promise, no more from me on this very important topic.