better the bowl the more money for the school. Also you never give up a opportunity to play against a quality team because you may get blown out. Any time you get a chance to play in a big game against big time programs you jump t it. The good far outweighs the negative. If you lose it's what is expected if you win or play well it can only enhance the status and exposure of your program.
Exactly; same concept as losing first round in the NCAA's or going deep in the NIT. The Russell Athletic Bowl payout is $2.3 million this year. The Sugar Bowl payout is $17 million this year. No, UC wouldn't get all that money, but you see my point. Ignoring exposure and such, those numbers alone are enough to welcome a possible loss against a top SEC team rather than beating an average one.