The University of Cincinnati has been adamant during the latest round of conference realignment that its top priority is to remain a member of a viable Big East Conference.
But what if that option doesn’t exist? What if further shuffling means the end of the Big East as an automatic qualifying BCS conference? What happens to the Bearcats then?
The only logical destination for UC if it wants to hold onto its AQ status is the Big 12, which has managed to hold onto Texas and Oklahoma but lost Texas A&M to the Southeastern Conference and is now dealing with the possible loss of Missouri to the SEC.
UC has been mentioned as a candidate for the Big 12, but not as prominently as fellow Big East member Louisville; TCU, which is scheduled to join the Big East next year; and current independent BYU. West Virginia has also been mentioned as a possible Big 12 candidate.
A look at UC’s plusses and minuses as it negotiates the realignment landscape:
Financial resources: According to June 30, 2010 figures from the Department of Education, UC ranks last in the Big East in football revenue with $13,325,304 and last in expenditures at $11,599, 780. In the Big 12, Texas took in $93,942,815 and spent $25,112,331. Only Kansas State, with $11,157,789, spent less than UC.
Recent success: Despite their 4-8 record last year the Bearcats have been to BCS bowl games in two of the last three years and sold more tickets than either of their opponents for those games.
When UC joined the Big East in 2005, some skeptics questioned whether the Bearcats could compete successfully in the conference.
They’ve proven that they can and they’ve done it with fewer financial resources than every other school in the league.
Television market: Cincinnati is ranked 34th among the top 100 TV markets in the country, according to the Station Index web site. That’s ahead of both Louisville at No. 50 and Morgantown, which is not listed among the top 100.
Stadium: Nippert Stadium is a charming, historic site on-campus site, but in many ways it outdated because of its lack of revenue-generating luxury suites and club seating.
But the Bearcats are fortunate to have 65,535-seat Paul Brown Stadium as a second option. When UC played Big 12 member Oklahoma there last year the game drew 58,253 fans.
For PBS to serve as the Bearcats’ primary home, UC would have to negotiate favorable long-range terms with the Bengals and Hamilton County, including exploring the possibility of deriving revenue from the club seating and suites.
Facilities: UC has significantly upgraded its facilities in recent years to the point where the Bearcats are above average in the Big East. But if UC were to move to the Big 12 to compete against the likes of Texas and Oklahoma, more would have to be done.
Fan base: Despite a spike in attendance in recent years, UC has not been a consistent draw. The Bearcats have not sold out a game at Nippert Stadium since Nov. 27, 2009 and drew only 23,282 for their home opener this year against Austin Peay.
UC coach Butch Jones has talked frequently about building a culture where local fans turn out to watch the Bearcats play regardless of their opponent. That’s a tougher sell in a major league market with an NFL team. UC is not there yet.
Academics: UC has an excellent academic profile. When Georgia Tech was admitted to the prestigious 63-member American Association of Universities two years ago UC was mentioned in a Chronicle of Higher Education article as one of a handful of schools that could make a strong argument for inclusion.
But it’s hard to say how much of a factor academics are in a landscape dominated by greed, self-survival and television money.
Given all that, it’s no surprise that UC’s top priority is to remain in the Big East. From a competitive standpoint, the Bearcats fit much better in the Big East, where it has already shown it can compete successfully and where there are no dominant schools such as Texas and Oklahoma.
That’s not to say UC couldn’t compete in the Big 12 if it came to that, but it would require a much larger commitment from the school and its fan base.
http://news.cincinnati.com/article/20111005/SPT0101/310050033/The-realignment-landscape-UC