Yea its definitely not that black and white. Programs existed before all those high profile coaches. There is no doubt that winning is more important than cosmetics. But cosmetics help you win. Duke has built up enough brand equity where a new arena isnt a priority. UC does not have that. UC cant out recruit the big boys consistently on their name alone. It's a much bigger deal than just a 10% bump.
Duke has built up brand equity based on coaching ALONE. UC built that up in the Huggs era. It was built on coaching and not arenas. Cosmetics can help...but it's still small potatoes compared to coaching. We have coaching again. The stands will fill and recruits will follow.